The Mythical Status of Situation
نویسنده
چکیده
Thirty-five years ago I argued that portraying rhetoric as the inexorable result of real situational demands, as opposed to competitive persuasion, creating perceptions of situational demands, would relegate the field to secondary disciplinary status and ethical irrelevance. Since then, this prediction has been largely fulfilled, but a change in perspective can make rhetoric a primary study with ethical significance.
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